This year's tight and closely watched race for Public Advocate included a tough primary that necessitated a runoff. The result was the historic election of a female African American to city-wide office for the first time in New York’s history. Notwithstanding the competition and high stakes, key campaign strategists from the major campaigns lamented their difficulty attracting press coverage and public attention throughout the race, as voters and press alike were distracted by scandals and surprise candidacies in other city-wide races.
Read MoreThe last-minute surprise entry of former Governor Eliot Spitzer into the race for comptroller required rapid strategic restructuring for the other campaigns and led to an unexpectedly heated Democratic primary race. The discussion at the roundtable included reflections on the contrasts between and among three highly qualified candidates; the ups and downs of press coverage; the impact of name recognition and personal notoriety; the role of public campaign financing, and the impact of a well-executed earned-media strategy.
Read MoreThe 2013 race for mayor included over 10 major candidates, over 300 public forums, a few unexpected announcements that derailed candidacies, and resulted in the election of the first Democratic mayor in New York City in 24 years. The lively discussion included critiques of political journalism and New York City's Campaign Finance Board, strategic reflections about which advertisements were effective, the impact of independent expenditures, and much more.
Read MoreStrategy, tactics, opportunity and chance: Join campaign leaders, pollsters, communications specialists, journalists and others for a debrief on the early plans, unforeseen twists and last minute sprints that led up to New York City’s 2013 primary and general elections. Every four years, we organize these sessions to hear the first-hand, behind-the-scenes stories direct from the campaign teams, observers and analysts.
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