Political campaigns have revolutionized the way they target, contact and motivate supporters. Strategists are taking the insights of experimental social science and marrying them to the corporate world's Big Data marketing tools. The Obama Campaign won in large part by using statistical modeling techniques to identify persuadable voters and to fine-tune persuasive messages.
Read MoreThe 2012 election lacked the high drama of 2008, when Hillary Clinton and Barack Obama made history, Sarah Palin went meteoric, and the economy was in freefall. In contrast, the 2012 campaigns may be remembered as a succession of mini-gaffes and hourly skirmishes fueled by over-caffeinated operatives and reporters on Twitter. Was it all just "sound and fury… signifying nothing?"
Read MoreLatino voters are expected to play a pivotal role in the presidential election, just as they did in 2008. This town hall event will explore the tensions in the complex relationship that has evolved between the Latino electorate and the presidential candidates. Will economic concerns such as unemployment and housing foreclosures guide at the voting booth? Will the candidates' immigration policies dominate?
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